Nextdoor.com, a website that bills itself as the "private social network for neighborhoods," offers a free web platform on which members can blast a wide variety of messages to people who live in their immediate neighborhood. A San Francisco-based company founded in 2010, Nextdoor's user-friendly site has exploded in popularity over the last two years in Oakland. As of this fall, a total of 176 Oakland neighborhoods have Nextdoor groups — and 20 percent of all households in the city use the site, according to the company.
On Nextdoor, people give away free furniture or fruit from their backyards. Users reunite lost dogs with their owners. Members organize community meetings and share tips about babysitters and plumbers. But under the "Crime and Safety" section of the site, the tone is much less neighborly. There, residents frequently post unsubstantiated "suspicious activity" warnings that result in calls to the police on Black citizens who have done nothing wrong. In recent months, people from across the city have shared with me Nextdoor posts labeling Black people as suspects simply for walking down the street, driving a car, or knocking on a door. Users have suggested that Black salesmen and mail carriers may be burglars. One Nextdoor member posted a photo of a young Black boy who failed to pick up dog poop and suggested that his neighbors call the police on him.
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